March 23, 2022
12pm – 1pm EST
5pm – 6pm GMT
Free for PAC Global Members
$50 USD Non Members
NielsenIQ BASES will share the evolution and revolution of the role of packaging in the marketing mix. The role of packaging has radically changed in response to the ever-evolving retail landscape, client requirements and shopper behaviour. Your packaging is the most critical medium that you control to communicate your brand messaging across the omni-channel creating purposeful shopper experiences.
Packaging must work harder to connect with the shopper at store, at home, and on-the-go. The purpose of the “pack” is not only to protect the product, but to be user-friendly, inclusive, sustainably conscious and communicate the brand story. Pack is the most important brand voice to connect with your shopper during the information journey, path-to-purchase, and the Moment-of-Sale.
This webinar will disrupt your thinking, provoke thought leadership, and stimulate creative and lateral thinking. Hear about consumer trends, case studies and insights to help you make the most of your brand asset – packaging!
- How has the shopper journey evolved and buying context along with it
- Optimize your brand experience and messaging communication
- Understanding the impact of packaging in Omnichannel marketing
- How “Breakthrough Innovation” winners leverage packaging as a critical part of in-market activation
- What the Industry, Market & Consumers expect and demand from packaging innovation
Lauren Galletta VP, BASES Canada NielsenIQ
Lauren Galletta leads NielsenIQ Canada’s BASES team and is passionate about helping brand owners to make the most of their launches – something she has done since 2007. Before joining Nielsen/NielsenIQ, Lauren was Research Director at WKBW-TV in Buffalo, NY.
Kyle McKinley VP, BASES Design NielsenIQ
Kyle McKinley leads the NielsenIQ BASES Design team and has helped to develop several of our product offering in the packaging research space. He is passionate about helping companies find the best consumer facing version of their brand across categories. Kyle has been with BASES the majority of his career and lives in Chicago.
How can you make better brand decisions while going faster and using fewer resources? Helping to build bigger, better brands efficiently is why BASES exists. With innovation, renovation, strategy, and go-to-market optimization, BASES is your partner in success.