Sally Hansen Paint with Pride Nail Color
Partnering with GLAAD for the fourth time, Sally Hansen knew a clean and cohesive look for such a PRIDEful package was crucial for its launch in June 2022 for Pride month.
Building on the success of the previous year, Sally Hansen’s Pride Collection needed to bring newness to their Loud-Proud-Polishes. While the brand could have simply refreshed the graphics from the packaging used the previous year, they challenged us to circumvent the use of plastic to contain the nail polish inside of the folding carton, while still protecting the nail polish bottles inside.
This limited-edition set should feel like a gift and a celebration that draws the consumer to it with its bright and colorful expression.
2023 Best In Class Winner | PAC IOU | Inclusive Design
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100% of profits from our limited edition pride collections have been donated to GLAAD in addition to the $400,000 donated to GLAAD by Sally Hansen globally.