The Ellen Macarthur Foundation (EMF) estimates that, for at least 20% of plastic packaging, reuse models offer economically attractive business opportunities. What are these opportunities, and how do we assess their viability? This course offers a detailed introduction to reusable packaging, geared to individuals and organizations seeking to deepen their understanding of an increasingly diverse and sophisticated reuse ecosystem. Each topic is illustrated with examples from around the world, and the course includes a Q&A with experienced reusable packaging practitioners.
- Define reusable packaging, and understand the five types the Ellen MacArthur Foundation uses to classify it – including both B2C and B2B models.
- Understand key considerations for reuse business model viability: the user experience (e.g, convenience, affordability), operations (e.g., collection, washing & sanitization) and environmental parameters.
- The environmental parameters discussion includes explanation of Life Cycle Assessment (LCA), the concept of ‘break-even’, and parameters such as transportation, material sourcing, container design, and loss rate.
- Look at public policy and NGO initiatives which are shaping opportunities for reusable packaging, with examples from various global jurisdictions.
- Look at examples of standardization and collaborative business practices, which are contributing to wider adoption of reuse models.