Welcome to the PAC Global Awards Nominee Roundup! Each week we will be featuring five of the fantastic nominees, leading up to the ONEof100 Summit on February 18, 2020 where the winners will be announced.
The Motomaster brand inspiration is derived from the automotive landscape itself. Every auto manufacturer creates a simple, mnemonic device that instantly tells you what car someone is driving. This design offers noticeability and ease of transference across many substrates, sizes and proportions.
Eight Treasures provides staple solutions reminding consumers of their cultural heritage with an authentic taste at the same time integrated into their new home. The attention to authentic ethnic details with a hand-drawn dragon tattoo and custom lettering in English and Chinese as well as bold use of yellow makes the packaging innovative in the category. The design conveys an authentic Asian look, not just in the graphic cues and imagery, but also the overall look and feel.
With the Bluehive brand migration the content was simplified on the front of packaging and streamlined on the back to make the customer experience smooth. A simple, colour-blocked packaging is used to draw the consumers attention to the visuals. The photography elevates the appearance and enables incorporation of security devices in the packaging to reduce theft, a large concern in mobile electronics.
BEAR NAKED PREMIUM GRANOLA
The Bear Naked package is the perfect ratio of packaging to product – not over packaged and serves as a vessel to keep the product fresh and flavourful. It is an elegant, easy to spot, beautifully reproduced high-end package with the matte deep colours and metallized patterns truly creating a stand out look on the shelf.
OUR FINEST COFFEE
The goal for this package was to create a premium design system that was timeless, unique and ownable. The Our Finest brand is unified through its goal to provide exceptional, quality food that is clean using simple and premium ingredients at affordable prices to families. In a category such as coffees, where the moment of enjoyment is more than just taste, but also smell and touch, the visual of hands warming around a cup of coffee really speaks to the experience.