This week we are diving into what it takes to be the top in Packaging Brand Marketing – Food & Beverage. Featuring Pigeon Brands, our 2020 winner of Best of Show – Brand Marketing, tips from our brand marketing judges and some inspiration from around the globe.
Last year Pigeon Brands was awarded the coveted Best of Show – Brand Marketing PAC Global Leadership Award for their work with Dainty Foods.
The premium black and sepia packaging won judges over for its ability to transform rice into a luxurious product while breaking out in a highly competitive category. Small details including photography evocative of the country of origin of the variety, improvements to the bag’s performance and easily identifiable brand blocking were catalysts to its success.