Date: February 8th, 2022
Beginning At: 8 AM EST | 1 PM GMT
Cost: Complimentary
Watch the recording of ONEOF100 Virtual Summit & Awards Celebration here!
This event will amplify some of the most inspiring stories in the packaging industry and highlight the value of embedding inclusivity and accessibility in all packaging design and innovation conversations.
At the event, we will celebrate winners of the 2022 PAC Global Awards. We are passionate, holistic industry leaders and our ambition is to create a coveted awards celebration to showcase the power of packaging.
International Speakers Panel
Join us and hear from international speakers from Procter & Gamble, Kellogg’s, Royal National Institute of Blind People (RNIB), NaviLens, The Hummingbird Perspective, CyR.U.S. and more!
Flagship Event Sponsors
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Platinum Event Sponsors
Club Coffee
COHO
CyR.U.S.
Invōk
Klöckner Pentaplast
Marks
2022 PAC Global Award winners to be announced throughout the event!
8:00 AM EST | Tuesday February 8th | First Session
SpeakerJim Downham & Ron Davis | Toronto | Opening RemarksPAC Global AwardsBrand Marketing | New Brand Category | Awards PresentationSpeakerSteve McGinnes | Thailand | Overturning the Conventional with Pragmatic Inclusive DesignSpeakerGavin Greenhalf | UK | Welcome from our PAC IOU Co-ChairSpeakerPete Matthews & Marc Powell | UK | How Kellogg’s & RNIB are Leading Change in Universal Packaging DesignSpeakerGavin Greenhalf | UK | Integrating Inclusive Technology & Graphic Solutions for Accessible DesignPAC Global AwardsBrand Marketing | Revitalized Brand Category | Awards PresentationSpeakerJavier Pita | Spain | NaviLens Digital Codes Paving the Way for Accessible and Inclusive Packaging9:45 EST
SHORT BREAK10:15 AM EST | Tuesday February 8th | Second Session
PAC Global AwardsBrand Marketing | Specialty – Limited Edition, Luxury, E-Commerce | Awards PresentationSpeakerSam Latif | UK | Packaging Accessibility: How Small Changes Have Big ImpactSpeakerVictoria Watts | USA | The CyR.U.S.™ System Of Raised Universal SymbolsPAC Global AwardsPackage Innovation | Technical, Sustainable, E-CommerceSpeakerJacqueline Dawes | Toronto | Leading and Inspiring Change in ManufacturingPAC Global AwardsPAC IOU & BEST OF SHOW WINNERS ANNOUNCEMENT11:45 AM ESTAdjournmentFirst Session
Overturning the Conventional with Pragmatic Inclusive Design
Join Steve McGinnes and our international lineup of speakers for an intimate discussion about what inclusivity and universal design mean in the packaging market today. Steve is an insightful design industry voice from the HummingBird group and will kick off our event from Thailand with a provocative approach to how the packaging industry is adapting to universal and inclusive design, or the lack thereof. McGinnes will challenge you to think from outside if your comfort zone. He will challenge you and your organization to make change. You leave inspired as Steve sets the stage for the rest of our industry leaders to bring you actionable ideas on approaching inclusive and universal design with a sense of urgency.
First Session
How Kellogg’s & RNIB are Leading Change in Universal Packaging Design
Pete Matthews
Director, Brand Design & Operations
Kellogg’s, Europe
LinkedIn
Marc Powell
Strategic Accessibility Lead
RNIB UK
LinkedIn
Let Pete and Marc take you through their journey of accessible packaging design and learn about how ideas and collaboration can lead to the most inspiring packaging innovation.
Pete is head of Brand Design & Operations at Kellogg’s in Europe and oversees oversees all packaging design, artwork and point of sale. He has led the transformation of the cereal packaging portfolio with the biggest redesign in Kellogg’s history. Join Pete for an in-depth look at the launch of the successful accessible design Coco Pops trial. He’ll explain how it all began, give an update on where Kellogg’s is today because of the ground-breaking package, and announce what’s next for their 2022 plans.
Marc is the Strategic Accessibility Lead at Royal National Institute for Blind People (RNIB) and works closely with several global organizations to raise the bar when it comes to accessibility and inclusion, creating sustainable long lasting social change. Join Marc for a look at the impact of his work for the sight loss community and the interest it has generated from other brand owners, retailers, and organizations. Marc will share details about RNIB’s Design for Everyone campaign and how he hopes to make meaningful change in the packaging industry.
First Session
Integrating Inclusive Technology & Graphic Solutions for Accessible Design
In this session, Gavin will cover how we can harness all of the things we have learned so far regarding accessible packaging.
- How can we use technology and graphic solutions in the right way?
- How can we not only assist the purchasing power of shoppers contending with a disability, but optimize a brands’ DNA at the same time, in order to create a truly effective piece of packaging engagement?
Gavin will bring to light how packaging communications, when created with the inclusive shopper in mind, can also be one of the most powerful tools for your brand. It’s not going to be rocket science, it’s purely about acknowledging some key considerations to not only access a potential 1.5billion consumers around the world, but also without excluding a brands’ existing consumer.
There’s no secrets or confidential formula, as the primary goal is to give all brands and companies the ability to make a difference by giving all shoppers an equal opportunity for accessibility.
First Session
NaviLens Digital Codes Paving the Way for Accessible and Inclusive Packaging
Join Founder and CEO, Javier Pita from NaviLens, as he guides you through the journey of this ground-breaking technology.
Beginning in January 2022, all Kellogg’s cereal boxes in Europe will include a NaviLens printed code, made up of high contrast colored squares on a black background. NaviLens, unlike QR codes, can be easily read from up to three meters away when a smart phone is pointe in it’s general direction. NaviLens was trialed in the UK, in 2020 on Kellogg’s Coco Pops boxes. During the trial, Royal National Institute of Blind People (RNIB) found that 97% of trial participants wanted to see the feature on grocery packaging in the future.
Typically, vital information on packaging is found in often illegible fine print, making it very difficult for people with visual impairment to access details on pack. This new technology offers visually impaired and blind people the same level of freedom in store aisles and easy access to information as sighted people.
Second Session
Packaging Accessibility: How Small Changes Have Big Impact
Sam is P&G’s first Company Accessibility Leader and is leading P&G’s thought leadership and commitment to making products, packaging, and advertising accessible for both the growing aging population and the 1.7 billion people around the world with a disability. Sam was born in the UK and is a first-generation Scottish Pakistani. The passion for what Sam is doing at P&G has been inspired by the personal access challenges she has experienced being blind as both a consumer and an employee. Sam will discuss P&G’s opportunity to reach more consumers with more accessible products and packaging for all, specifically looking at Olay’s easy-open lid designed for people with disabilities.
Second Session
The CyR.U.S.™ System Of Raised Universal Symbols
Victoria Watts, award-winning, visibility rights activist will bring us through her journey in the creation of The Cy.R.U.S System, the first – and only- modern tactile language. Victoria worked closely with the Lighthouse Foundation to design this one-of-a-kind, patented, raised universal package design comprised of a library of raised symbols and embossed QR Codes that make it easy and intuitive to identify products, learn about ingredients and understand usage. Cy.R.U.S was developed to give the over 2.2 billion people worldwide, who have some degree of vision loss – independence, enjoyment, and product safety. Victoria will bring us through her own emotional journey of the creation of Cy.R.U.S which was inspired by Victoria’s young son, Cyrus, who was born blind, and her mission to offer visually impaired customers the ability to experience and enjoy beauty and personal care.
Second Session
Leading and Inspiring Change in Manufacturing
Jacqueline (Jax) Dawes, an entrepreneur, Owner & CEO of CRS Packaging Inc. will finish off our speaker sessions with an encouraging discussion surrounding leading and inspiring change in manufacturing. Jax will be discussing the opportunities that the packaging industry has and how important it is to evolve the future generations in packaging. Cultivating, motivating, and inspiring people with passion and vision to be able to forge new grounds. As a leader, it starts with the commitment to help individuals become the future leaders for this industry. Providing an inclusive environment that encourages individuals to tap into their highest potential, as packaging touches every single human on our planet, everyone should have the same equal opportunity to make an impact.
An event inspired by our PAC IOU initiative:
To champion packaging design for everyone, by everyone.A Winners Celebration
Winners of the 2022 PAC Global Leadership Awards will be announced and celebrated on February 8th at the ONEOF100 Summit
View the Nominees
