P&G Launches Herbal Essences Bottles with Tactile Markings for Blind and Partially Sighted People
In observance of World Sight Day 2019, Herbal Essences expanded the brand’s use of tactile markings, making hair care easier for people with low to no vision. Since then, it has continued to expand its capabilities for consumers who are visually impaired.
In 2015, Sam Latif moved from IT businesses at P&G, to figuring out what it would take to make P&G become the most accessible company for the consumers they serve. Sam was appointed the company’s first Special Consultant for Inclusive Design. During this time, Sam worked with the Herbal Essences business to explore how P&G could make it easier to help people tell the difference
between shampoo and conditioner, especially in the shower when people are not wearing their corrective eyewear.
In February 2019 Sam was promoted to Senior Director and became P&G’s first Company Accessibility Leader. She is responsible for making P&G’s workplace, products, packaging and communications fully accessible to everyone.
At P&G, we create everyday products and innovations that make life a little easier. We identified an opportunity to help make the shower experience easier for those with low to no vision. Adding tactile symbols to the Herbal Essences shampoo and conditioner bottles is a small change, but very meaningful in bringing more independence and confidence when caring for your hair in the shower. Accessibility is something we value and appreciate this recognition, Best in Show, at the PAC Global Awards.