Friends of Ruby is dedicated to the progressive well-being of LGBTQI2S youth (aged 16-29) through mental health services, social services and housing.
Since February of 2022, KitKat and Friends of Ruby have partnered to share the same vision to create a world where all two-spirit, lesbian, gay, bisexual, transgender, queer, intersex and asexual young people feel validated, involved and empowered to lead their heathiest lives.
The design ‘YourPride’ was to celebrate the great Toronto Pride festival 2022 by leveraging the KitKat Brand to bring awareness on a relatively unknown organization, Friends of Ruby.
2023 Best In Class Winner | PAC IOU | Inclusive Design
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