Ariel
The new ECOCLIC Box is a significant delight vs. current plastic pack, while certified child safe because:
- more ergonomic opening system, easy to use & driving consumers to use the pack as intended. Tested & validated with more than 2’500 consumers in Europe including elderly & people with dexterity, sight, cognitive impairments.
- Loud ‘click’ upon reclosure loved by consumers.
- Simplified & clearer on-pack instructions & communication, validated with consumers with dexterity, sight & cognitive impairments.
- communication inside the pack to encourage recycling.
- Two innovative features to help sight-impaired consumers:
- new tactile marker, embossed & shaped like a washing machine, to identify they’re buying a detergent.
- the Navilens QR Code, when scanned by the Navilens app, opens important info about the product, pack & ingredients via audio-description & large, readable text.
- Its compact format, Easy to carry & store
- Cardboard protecting the capsules from humid environment
2023 Best Of Show Winner | PAC IOU | Inclusive Design
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