Comfort Fabric Conditioner
It can be difficult for the 217M people worldwide* (*RNIB research 2022) who have moderate to severe visual impairments to use our products and access essential information about the product itself.
We believe navigating products like this are a basic human right for everyone. We already have QR codes on 4bn packs and our brands struggle to include more apps and codes on our labelling, so we have simplified the challenge – by evolving the QR code to be accessible for all. Our Accessible QR code solution is integrated into the existing and widely adopted Microsoft Seeing AI Accessibility App. It can be scanned at a distance, will navigate you to our product, whilst providing you with product use information and will adapt to your smartphone accessibility settings.
Sighted consumers can scan the Accessible QR code through their smartphone camera, as they would usually scan a normal QR code and receive the relevantly tailored product and how to use information.
2023 Best In Class Winner | PAC IOU | Universal Design
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