Olay’s Open to Change, Open for All
With 1 out of 5 people in the US having a disability, Olay was challenged to find a way to make their facial moisturizer jars more accessible to all. A small team of passionate individuals, spent 6 months with consumers with varying disabilities and impairments, iterating designs, working with internal and external experts to design a new lid. The jar has been designed with an easy open winged cap, extra grip raised lid, high contrast product label and Braille.
The lid was completely redesigned for those with physical or visual disabilities. After working with physical therapists to understand different types of grip issues, we added a two sided easy open winged cap. This enables people to use different platforms (side of table or vanity, side of wheel chair, against a wall or between the legs) to open with less force and physical effort. Olay created an extra grip raised lid as well. And for those visually impaired they leveraged black text on a white background for high contrast product label and Braille.
Olay is sharing the design with the broader beauty industry in hopes that other companies will be open to change to create a more inclusive world for consumers.
“For decades, we’ve focused on developing better formulas for all types of skin. But our jar design hasn’t been accessible for all types of women. We realized, it’s time to change that.” – Olay